As Instagram grows bigger, it means you have to put more attention to some features and ignore some. As the year drags on, you need to know what to do so that you remain at the top of the pack.
More Favourable for Sellers
More and more brands and ditching Facebook and Twitter for the promising future on Instagram. Therefore, make sure that you craft your bio the right way knowing that you have a lot of competition against you.
Instagram has made it easy for you to use visuals to advertise your products and services, and most people are heading to the site with the aim of finding more regarding a product or a company.
The company added Instagram Shopping in 2017 to make it easy for you to use mobile purchasing. This selling feature allows you to add a link within the photos to redirect customers to a specific landing page.
Use of Instagram Ads
This shouldn’t come as a shock to you. With 2 million marketers on the platform, the ads are one of the ways these marketers get information to their customers on this platform. The year is promising in terms of organic content that you might soon see on the platform.
Instagram is growing towards the launch of features that make you and your products more discoverable to the general public.
Automation Remains the Real Deal
The launch of automation started off slowly and was met with a lot of sneers and controversy. The only way you can compete with huge brands with a large capital outlay is to use automation.
Automation on Instagram helps you schedule your posts in a more creative manner as compared to the original scheduling tool that Instagram offers.
You can also use the tool to identify people to follow and like. You can also unfollow the users who are not active on your profile.
With so many tools on available to automate your engagement on the platform, it is just prudent that you find the right one for your needs. One of the ways is to read about the various reviews on the tools used for automation. To this end, check out the 11 Best Tools for Instagram Automation in 2018 – Managed Social, and find one that suits your needs.
These trends define the kind of changes that you perform on your social marketing strategy on Instagram. Use these tips to make sure you get the best levels of engagement.